The Impact of Persuasive Writing Learning Model on Students’ Entrepreneurial Spirit

Nurhusna Nurhusna, Muhammad Rapi, Shafariana Shafariana

Abstract


This study aims to explore the impact of persuasive text writing learning models on the development of students' entrepreneurial spirit. Entrepreneurial spirit is a crucial competency in the era of globalization, encompassing creativity, innovation, and high problem-solving skills. Higher education plays a strategic role in shaping students' entrepreneurial spirit through innovative learning models. This research uses a quantitative method with a quasi-experimental design, involving 32 students from the education study program at Universitas Negeri Makassar. Data were collected through pretests, posttests, questionnaires, and writing tests. The instruments included an entrepreneurial spirit questionnaire and a persuasive text writing test. The results of the study (Hisrich, Peters, & Sepherd, 2017) indicate that the persuasive text writing learning model significantly improves students' writing abilities and entrepreneurial spirit. Students showed an increase in the average score from 57.56 in the pretest to 90.65 in the posttest. Analysis using the T-test showed a significant difference between the initial and final abilities of students in writing entrepreneurial-themed persuasive texts. This research confirms that persuasive text writing skills play a role in the development of entrepreneurial spirit, providing practical recommendations for lecturers and education practitioners in designing effective learning programs. These findings are expected to contribute to the development of entrepreneurship education in higher education and help students face challenges and opportunities in the work and business world.

 

Abstrak

Penelitian ini bertujuan untuk mengeksplorasi pengaruh model pembelajaran menulis teks persuasi terhadap pengembangan jiwa kewirausahaan mahasiswa. Jiwa kewirausahaan adalah kompetensi penting di era globalisasi, mencakup kreativitas, inovasi, dan keterampilan problem solving yang tinggi. Pendidikan tinggi berperan strategis dalam membentuk jiwa kewirausahaan mahasiswa melalui model pembelajaran yang inovatif. Penelitian ini menggunakan metode kuantitatif dengan desain eksperimen semu, melibatkan 32 mahasiswa program studi pendidikan di Universitas Negeri Makassar. Data dikumpulkan melalui pretest, posttest, kuesioner, dan tes menulis. Instrumen meliputi kuesioner jiwa kewirausahaan dan tes menulis teks persuasi. Hasil penelitian menunjukkan bahwa model pembelajaran menulis teks persuasi meningkatkan kemampuan menulis dan jiwa kewirausahaan mahasiswa secara signifikan. Mahasiswa menunjukkan peningkatan nilai rata-rata dari 57,56 pada pretest menjadi 90,65 pada posttest. Analisis menggunakan uji-T menunjukkan adanya perbedaan signifikan antara kemampuan awal dan akhir mahasiswa dalam menulis teks persuasi bertema kewirausahaan. Penelitian ini mengonfirmasi bahwa keterampilan menulis teks persuasi berperan dalam pengembangan jiwa kewirausahaan, memberikan rekomendasi praktis bagi dosen dan praktisi pendidikan dalam merancang program pembelajaran yang efektif. Temuan ini diharapkan dapat berkontribusi pada pengembangan pendidikan kewirausahaan di perguruan tinggi dan membantu mahasiswa menghadapi tantangan dan peluang di dunia kerja dan bisnis.


Keywords


learning model; writing; persuasive text; entrepreneurial spirit

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References


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DOI: https://doi.org/10.26499/rnh.v13i2.7684

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